How can you create meaning through communication in an increasingly digital world?
By teaching.
In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers.
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“Valentine and Richards have developed an innovative, fresh approach to selling that involves time-honored ideas from the world of teaching. Authenticity, immediacy, and delight are the keys to establishing strong sales relationships in the business world today. Valentine and Richards show you exactly that. This book is a win-win-win!”
—NICK MORGAN, President, Public Words Inc and author of Can You Hear Me? How to Connect with People in a Virtual World |
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“Anyone serious about selling knows it’s a profession—requiring continual self-evaluation, learning, and practice. The ability to transfer your knowledge and passion to another, while being authentic and intellectually curious, is a must. In their book Make Yourself Clear, Reshan and Steve have captured the essence of a critical, must-have component for success in selling.”
—MATTHEW J. GUIDO, VP Strategic Accounts, Corporate Visions |
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“Leveraging their decades of experience as teachers, leaders, researchers, and entrepreneurs, Reshan and Steve bring a brand-new perspective to how leaders can succeed in today’s technology-rich, fast-paced economy. Make Yourself Clear offers strategies, stories, and questions for reflection that readers will return to over time as they seek to create more meaningful relationships within their organizations.”
—Dr. BETH HOLLAND, Equity Project Director, CoSN |
Bulk Offers
Scroll down for descriptions of offers and instructions for claiming them. We recommend Amazon for individual copies, Barnes & Noble for up to 20 copies, and 800-CEO-Read for anything above 20 copies. However, you can certainly use any retailer you prefer and submit a proof of purchase as part of the offer claim process!
Offer Details
Custom Background and Doodle
We'll create a custom digital whiteboard background and a custom doodle for your organization.
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Teaching & Learning Consultation
We'll jump on a 60 minute phone or video call with your key leaders to listen to and understand your organizational challenges and provide immediate feedback and suggestions for teaching and learning.
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Teaching & Learning Report
We'll conduct a pre-assessment, employee and leader interviews, and a summary report with recommendations to help support your next teaching and learning initiative.
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Onsite Workshop
We’ll lead a half-day, hands-on workshop with key members of your team, helping them to become better teachers in their context.**
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Learning Module
We'll plan and develop a prototype learning module*** for one area of your organization (sales, training, leadership development, or customer service) that can serve as a model for future learning activities.
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** Travel not included. Time and location to be mutually agreed upon by authors and purchasing organization.
*** Timeline for context and deliverables to be determined with purchasing organization.
*** Timeline for context and deliverables to be determined with purchasing organization.
More about the book
Are you a seller, leader, service professional, or trainer? If so, it is essential for you to be heard and understood by your audience. In order for meaningful action to occur, you must explain yourself to your clients, customers, and colleagues in a way that fosters deep and lasting relationships. In today’s increasingly impersonal, information-intensive, and highly automated society, the connection between your audience and you is more important than ever. People seek authenticity, knowing that a real person, not a machine, is the steward of a transaction. They seek immediacy, hoping to receive information at the best time for their purposes. And they seek delight, the joy that comes from enhancing their business, expanding their knowledge, and finding a better way to fulfill their needs. But how can you become a more authentic partner, deliver the right kind of immediacy, and impart delight? Think like a teacher.
Modern learning is transdisciplinary, interdisciplinary, and multidisciplinary. Whether we are sellers or buyers, managers or employees, we are all learners—and we can all be teachers. Teaching is an essential resource for companies of all sizes. As such, Make Yourself Clear connects business and teaching, exploring the benefits of encouraging and embracing a teaching mindset in corporate environments. This indispensable guide will provide you with transformative skills and strategies, enriching your life and the lives of your audience in the process. Offering real-world advice, practical techniques, and step-by-step instructions, Make Yourself Clear will help you:
Make Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything and Be Understood articulates and amplifies the opportunities for cross-industry learning between businesses and schools. Educational research-driven practices — including formative assessment, designing for understanding, personalized feedback, and differentiated instruction — can and do drive results in corporate environments. Engaging and accessible, this book is a must-have resource for anyone wishing to approach his or her workplace as a high-level, supportive learning environment. The business case for teaching has never been more clear.
Modern learning is transdisciplinary, interdisciplinary, and multidisciplinary. Whether we are sellers or buyers, managers or employees, we are all learners—and we can all be teachers. Teaching is an essential resource for companies of all sizes. As such, Make Yourself Clear connects business and teaching, exploring the benefits of encouraging and embracing a teaching mindset in corporate environments. This indispensable guide will provide you with transformative skills and strategies, enriching your life and the lives of your audience in the process. Offering real-world advice, practical techniques, and step-by-step instructions, Make Yourself Clear will help you:
- Deepen your approaches to selling ideas, products, and services to new and ready-to-expand customers
- Incorporate research-driven practices and teaching methodology into your business strategy
- Organize people and manage your resources with a teaching mindset
- Implement clear and effective methods to enable colleagues to understand and apply their training
- Establish and service long-term relationships with your clients
Make Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything and Be Understood articulates and amplifies the opportunities for cross-industry learning between businesses and schools. Educational research-driven practices — including formative assessment, designing for understanding, personalized feedback, and differentiated instruction — can and do drive results in corporate environments. Engaging and accessible, this book is a must-have resource for anyone wishing to approach his or her workplace as a high-level, supportive learning environment. The business case for teaching has never been more clear.
About the authors
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Stephen J. Valentine is an educator, school leader, writer, and serial collaborator. He serves as the Assistant Head, Upper School, and Director of Academic Leadership at Montclair Kimberley Academy. He is Coordinating Editor of Klingbrief, author of Everything but Teaching, and co-author of Blending Leadership.
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Dr. Reshan Richards is Chief Learning Officer and Co-Founder of Explain Everything Inc. and teaches at Teachers College, Columbia University and the Columbia University School of Professional Studies. He is co-author of Blending Leadership.
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